Jetblue Ice Storm - 6625 Words

JetBlue Airways: Regaining Altitude after the Valentine’s Day Massacre of 2007 A Submission to the Arthur W. Page Society Case Study Competition 2 Abstract Valentine’s Day 2007 changed the course of history for JetBlue Airways. The upstart low-fare airline – which had enjoyed unprecedented acclaim from customers and industry observers – suddenly found itself in the midst of its first major operational catastrophe. A winter storm that enveloped the New York metropolitan region and JetBlue’s hub at John F. Kennedy International Airport left hundreds of the company’s passengers stranded in the terminal, and worse, in planes on the tarmac. The flight disruptions at JFK plunged JetBlue’s entire operation into chaos, forcing the carrier†¦show more content†¦JetBlue was the brainchild of David Neeleman, an industry visionary who promised to â€Å"bring humanity back to air travel.†9 Neeleman, who was born in Brazil but grew up in Utah as part of a large Mormon family, was no stranger to start-up airlines.10 He helped to build Morris Air, a Utah-based airline that Southwest a cquired in 1993 for $129 million.11 Neeleman leveraged his industry experience and connections to create a company that would boast a fleet of brand new airplanes, low fares, and a host of customer-friendly embellishments that legacy carriers and other start-ups would be hard-pressed to match. Neeleman envisioned treating JetBlue’s customers – never referred to as passengers – to comfy and wide leather seats, paperless ticketing, and exceptional service by flight crew members. Every seat would come equipped with a television that featured dozens of free channels provided by satellite signal. Finally, to keep costs down, JetBlue would offer a virtually unlimited supply of appealing in-flight snacks instead of soggy meals that no one really wanted.12 Backed by an impressive capital reserve, Neeleman’s plan worked far sooner than even the most optimistic industry observers predicted. With its new airplanes and flights to and from previously underserved marke ts, JetBlue quickly shot to the top of J.D. Power and Associates’ customer satisfaction surveys.13 Based at NewShow MoreRelatedCase Study Analysis Of Jetblue Airliness Ice Storm 1556 Words   |  7 PagesCase Analysis of JetBlue Airlines 2007’s Ice Storm JetBlue Airlines today is known for their low-cost flights and many in-flight perks, such as free TV channels, and overall has become a favorite of many travelers because of the more pleasant flight experience JetBlue can provide. In 2007, about 9 years from when they started, an ice storm in New York tested JetBlue’s mission to be a different kind of airline when the weather caused many delays and a bottleneck of troubles at the gates of the airportRead MoreJetblue Case Study Essay970 Words   |  4 Pages1. Describe the â€Å"JetBlue Experience.† How is it related to the company’s overall business strategy? With the JetBlue Airways experience, passengers enjoyed free amenities such as watching live satellite TV, listening to XM satellite radio, brand name snacks, coffee and drink. Passengers can also experience paperless ticketing, assigned seating with more legroom. These experiences have helped to streamline JetBlue’s business strategy as being the best customer service in the airline industry. Read MoreJet Blue Case Analysis1001 Words   |  5 PagesJetblue Case Analysis Jetblue set out to provide its customers with a great airlines experience. Neeleman’s goal was to provide customers with â€Å"the types of amenities reserved for the pricier carriers, including wider seats †¦Ã¢â‚¬ ¦and 24 channels of in-flight television† ( Case study pg 400) One of Jetblue and Neeleman’s biggest challenges was to keep offering all these amenities while still competing with the big carriers by keeping their prices 50 to 60 percent lower on the same routes. As they grewRead MoreJetblue Crisis Feb 2007- Synopsis1774 Words   |  8 PagesSchool of Management MCNY Professor Noreen Kentish Management Information Systems Assignment 2- JetBlue Turbulence Individual Case Study/Synopsis Date: 1/31/11 JetBlue Airways was created with the primary purpose to provide low cost American flights with â€Å"top-notch customer service† at budget prices. On the stormy day of February 14, 2007, their airline service was tested to the extreme. JetBlue initially serviced passengers between New York and Florida and then expanded rapidly. By the endRead MoreCase Study Jet Blue3093 Words   |  13 PagesUNIT 1 JetBlue Hits Turbulence CASE STUDY In February 2000, JetBlue started flying daily to Fort Lauderdale, Florida, and Buffalo, New York, promising top-notch customer service at budget prices. The airline featured new Airbus A320 planes with leather seats, each equipped with a personal TV screen, and average one-way fares of only S99 per passenger. JetBlue was able to provide this relatively luxurious flying experience by using information systems to automate key processes such as ticketRead MoreJet Blue Hits Turbulence964 Words   |  4 Pagesto communicate with JetBlue and acquire updated flight information such as cancellations and delays. The ESS system provides senior management a way to address strategic issues and planning based on results provided by the systems. 2. What is JetBlue’s business model? How do its information systems support this business model? JetBlue’s business model was based on providing luxury and excellent customer service at the lowest price in comparison to other airlines. Jetblue was able to provideRead MoreJet Blue Case Study1197 Words   |  5 PagesIndividual Case Analysis JetBlue Headquarters, Forest Hills, New York. Summary Statement JetBlue Airways, an American low-cost airline, headquartered in Forest Hills, New York started flying out of John F. Kennedy Airport in February of 2000.JetBlue started by following Southwest’s approach of offering low-cost travel, setting themselves apart from their competitor’s through the amenities they offer like in-flight entertainment, flat-screen TV’s on each seat, live digital satellite radioRead MoreJetblue Case Analysis1111 Words   |  5 PagesJetBlue Airways airline was established by David Neeleman as a low-fare airline with high-quality customer service. His goal was to create an airline that was innovative for the current market. Their main focus was to provide service to areas that were underserved as well as to large cities with overpriced fares. He aimed to establish a strong brand that differentiated itself from its competitors by being a safe, reliable and low cost-airline. Neeleman managed to achieve this partially by hiringRead MoreJetblue Airlines : An American Low Cost Airline And The 5th Largest Airline1278 Words   |  6 Pages JetBlue is an American low-cost airline and the 5th largest airline in the United States. The airline carries over 30 million customers a year to 86 cities in the U.S, Caribbean and Latin America with an average of 850 flights daily. JetBlue Airlines was founded in 1999 by David Neeleman, the company was formerly known as New Air which Neeleman started in 1998. The company was incorporated in Delaware in August 1998, with the headquarters in Long Island City and its main base at John F. KennedyRead MoreJetblue s Main Hub Is Based Out Of Forest Hills, New York2181 Words   |  9 PagesJetBlue Airways was incorporated in Delaware in August 1998 with its headquarters based out of Forest Hills, New York. JetBlue’s main hub is based out of JFK airport, in New York City. JetBlue is a low-cost domestic airline in the United States that has an interesting combination of implementing its differentiation and low-cost strategies. It grew to become the 11th largest player in the airline industry in a span of six years. The airline was founded by its current CEO, David Neeleman, in February